Tense from touch: Examining accidental interpersonal touch between consumers
نویسندگان
چکیده
منابع مشابه
A Stranger’s Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time
This article examines an unexplored area of consumer research—the effect of accidental interpersonal touch (AIT) from a stranger on consumer evaluations and shopping times. The research presents a field experiment in a retail setting. This study shows that men and women who have been touched by another consumer when examining products report more negative brand evaluations, negative product bel...
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ژورنال
عنوان ژورنال: Psychology & Marketing
سال: 2017
ISSN: 0742-6046
DOI: 10.1002/mar.21034